CRM stands for “Customer Relationship Management” and is a software system that helps business owners easily track all communications and nurture relationships with their leads and clients. CRM software for small business replaces the multitude of spreadsheets, databases and apps that many businesses patch together to track client data. The result: organization, efficiency, better time management and impressed clients.

What is Customer Relationship Management (CRM) software?

Contact management is the core function of any customer information system, including CRM software. The purpose of a CRM is to store and manage all data for every kind of contact — from leads to business partners.

What does a CRM for small business do?

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